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What’s the problem you are trying to solve?

This question, as smart as it may seem, can put a nail in the coffin to any progress even before we start. It is a close cousin of “If it’s not broken, don’t try to fix it”. It is the mantra of the Status Quo, the trench where we take cover when the barbarians are at...

Partner Values

Just the way it works for personal relationships, if you are trying to get an idea on who a person is, you could look at their possessions, their car, their house, etc. You could look at their education, or in which family where they born into. You could also look at...

The Search for the Ideal Partner

We have all been there. We spend an awful amount of time trying to profile the ideal partner, and we go through the exercise of evaluating all their capabilities. We try to find out the number of sales people that they employ, their technical capabilities, etc. But I...

This Headline wants you to stop reading

This is one of the biggest challenges for today’s marketer. We are competing in quantity and speed. The amount of information available at any given moment is unmanageable, and seconds later, gets replaced with a fresh set. 140-character “journalism”...
Ancient technologies

Ancient technologies

Business travel. We all know what it has turned into, long lines, delayed connections, lousy food, and way too small seats. You may be able to miss some of these, but pretty sure there is going to involve waiting. A lot of it. And during these waiting periods, what do...
Post-Truth, Marketing, and Virtual Reality

Post-Truth, Marketing, and Virtual Reality

We are living in interesting times. “Post-Truth” has been named the 2016 “word of the year” by the Oxford dictionaries. According to their own definition it refers to “circumstances in which objective facts are less influential in shaping public opinion than appeals...
About Huba Rostonics

About Huba Rostonics

Relentless marketer, helps organizations and individuals through transformational changes, define winning Go-To-Market strategies, and to find the unique value they can deliver for their customers. Creation, setup and management of go-to market strategies, channel...