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Partner Values

Just the way it works for personal relationships, if you are trying to get an idea on who a person is, you could look at their possessions, their car, their house, etc. You could look at their education, or in which family where they born into. You could also look at...

The Search for the Ideal Partner

We have all been there. We spend an awful amount of time trying to profile the ideal partner, and we go through the exercise of evaluating all their capabilities. We try to find out the number of sales people that they employ, their technical capabilities, etc. But I...
Optimism in an AI world

Optimism in an AI world

I don’t spend too much time thinking about apocalyptic scenarios, but as a dad, I try to make sense of the world and offer some advice to my two girls. By looking at our current state, one of humanity’s biggest menace looming on the horizon is the advent of AI and the...

This Headline wants you to stop reading

This is one of the biggest challenges for today’s marketer. We are competing in quantity and speed. The amount of information available at any given moment is unmanageable, and seconds later, gets replaced with a fresh set. 140-character “journalism”...
Project Management for Valentine’s day

Project Management for Valentine’s day

Let me just say right off the bat, I truly respect a good Project Manager. There are many fine professionals who have chosen this as a career. They live the Gantt Chart and keep track of everything that is going on, and they are masters of the Critical Path. This...
Ancient technologies

Ancient technologies

Business travel. We all know what it has turned into, long lines, delayed connections, lousy food, and way too small seats. You may be able to miss some of these, but pretty sure there is going to involve waiting. A lot of it. And during these waiting periods, what do...
Post-Truth, Marketing, and Virtual Reality

Post-Truth, Marketing, and Virtual Reality

We are living in interesting times. “Post-Truth” has been named the 2016 “word of the year” by the Oxford dictionaries. According to their own definition it refers to “circumstances in which objective facts are less influential in shaping public opinion than appeals...

Brand “Thing”

There are occasions when a brand becomes a category. This is a double-edged sword. While it could be considered brand nirvana, it is also the road that leads to public domain. Once there, the brand becomes more difficult to enforce or control. I don’t know a single...

Value by Subtraction

In any competitive industry, we are confronted with the ever-pressing need to improve our products and services, and we can get caught in the relentless search of the added feature. But this is not always what the customer wants. I am not talking about the...